Aaagh! Surely not yet another piece on the mysteries of leadership. Thankfully, no. However there is one thing that the leader of a successful high growth company must do - spend time with customers. Meet them, listen to them, understand what they want. If you think this isn't your job - "what do I employ … Continue reading Lead from the front
Introducing a structured approach to winning business is vital. Every business will have a road map that takes them to their customer destination. CUSTOMER CONNECTIVITY ♦ Market Research » Market Segments » Finding Decision Makers » Database Development » Marketing Tools » Generating Leads » Qualification of Leads » Sales Meetings » Proposals & Quotations » Presentations » Negotiation » Win Orders » More & keep … Continue reading Define your customer road map
How is it that some companies always seem to be that one step ahead of the competition? They always seem to be the ones who come up with the new ideas first. They are the ones who never seem to lose customers - and who you worry will target your customers. They are the ones … Continue reading Customer Focus
Our last few 'Pathfinder' blogs have talked about Clear Purpose and Direction. Here is a round up of key points to consider: THINK BIG - stand back and see the big picture. Understand what you need to focus on in order to be a winner in your sector MAP THE FUTURE - create a motivating … Continue reading Clear Purpose & Direction
A famous - or should it be infamous - research study came up with a frightening statistic; that some 95% of business strategies were never fully or successfully implemented. Often different bits of the company are pulling in different directions - usually without realising it! A high growth business needs everyone pulling in the same … Continue reading All Pulling Together – A Winning Team
We now live in a 'global village'. Unless your business really is a purely local service, then you need to set your stall out to compete and win in that global village. You should think about doing business beyond the shores of the UK. The 'where to compete' element of strategy that we've highlighted before … Continue reading Go International
The successful, high growth, business isn't a 'me too' outfit. It will be doing things differently. Note we do mean different. Not just trying to be that little bit better, cheaper, faster - that's taken as read. The really dynamic business has products and services that are appreciably different, the service and support it provides … Continue reading Be Different!