Setting up in business – head, heart & wallet

We have been involved in a lot of discussions and debate recently around the theme of self-employment and starting a new business. How and why do individuals decide to go into self-employment? Obviously, some people are forced into it as a result of redundancy, however, others that have well paid secure jobs also decide to go it alone!

The latter group are the ones that really interest us – it’s a brave thing to do. But what is common among many of these individuals is what we call the “Tipping Point”.  It’s that moment where the decision is made – it may have taken months if not years to get to this point. When individuals reach this point there becomes a disconnection with their current job and role and an emotional reconnection with the new world – this new world is often the pursuit of a deep lying passion to change the world with a new idea and business. It’s like a eureka moment when the decision has been made and there is no turning back!

At Winning Pitch, we call this process of alignment that takes place “head, heart and wallet”:

Head, it all stacks up and I am satisfied with the research I have done.  Heart, I am passionate about what I am doing, and it feels right.  Wallet, I can keep the wolf from the door, and I have planned my personal finances

When these elements are aligned you are ready for action! It’s when these three things are not working together that procrastination kicks in – you will know when it’s right to go for it!

Over the coming months we will be sharing some more thoughts around this subject, it is likely in these times that more individuals may be thinking of starting a new business and Winning Pitch is passionate about encouraging and helping these individuals.

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