The formula for business development success

At Winning Pitch we’ve worked with thousands of businesses helping them to improve their market share and sales performance. Those companies and individuals that enjoy sustained levels of high performance have three things in common.

Business Development Success = Functional Mastery x Customer Connectivity x Momentum

Although this equation might look like a typical piece of management-speak its really only common sense. Here’s how the equation works.

First – do you understand fully what your offer can do?

Second – can you effectively engage in a sensible dialog with the right prospects?

Third – do you genuinely posses drive and energy, and do feel good about yourself and believe in what you are saying?

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