Go the extra mile

If you’re in a supermarket, and you’re scanning the shelves for a
particular product, you’re likely to be attracted to one that offers you
‘10% more’ for the same price. That’s because you will be getting more
for your money. You’ll also feel better about your favourite band if they
give you a ‘bonus track’ on their latest album. It will probably make you
feel special and like them even more. The same principle can be applied
to anything you do, and can really help you in your mission to realise
your vision. Finding a way to add real value to your offer is a key way
to gain a competitive advantage, as well as engage more strongly with
your audience and generate the loyalty, which can help to speed you
along towards success.

This strategy of going the extra mile is the final success factor. In a
world where many people do the bare minimum they need to, gaining
a reputation for doing more than enough can help to strengthen key
relationships and encourage people to stick with you. This final chapter
looks at the various ways you can add value in order to not only secure
the loyalty of your audience, but also provide you with a sense of pride
and satisfaction in your work and, of course, take you closer to living
your dream.

There is no TRAFFIC JAM on the extra mile.

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