How do you become a genuinely customer focused company? Try the following checklist.
|Define your Customer Road Map||Be clear on your route to market and how you will reach customers|
|Organised Chaos||Get out of the office and talk to customers. Don’t just rely on your sales team for feedback|
|Be Lean, Stay Lean||Observe customers and listen to customers.
See the world from their perspective
|Recrank the Handle||Sales activities must spearhead your growth.
You need to continually find, win and keep new customers
|Use Everyone’s Brains||Support your sales team. Make sure they have the training and the back up to outperform the competition.|
|Treasure your Cash and Financing Growth||Meet customer expectations, get things right first time|
|Review and Evaluate||Make sure that you are easy to do business with and that your quality products are backed up with first class service and support|
|Delegate and Develop||Find out where customer’s have problems and then match your products and services to those problems|
|Protect your Crown Jewels||Develop a unique selling proposition. Be genuinely different|
|Use IT||Communicate the benefits and the payback customers will enjoy when they use your products. Provide hard evidence to support your claims|
|Play by the rules||Cherish and develop your key account customers. Build excellent partnership type relationships with such customers.|
|Sense of Urgency||YCDBSOYA|