How do you become a genuinely customer focused company? Try the following checklist.
Define your Customer Road Map | Be clear on your route to market and how you will reach customers |
Organised Chaos | Get out of the office and talk to customers. Don’t just rely on your sales team for feedback |
Be Lean, Stay Lean | Observe customers and listen to customers.
See the world from their perspective |
Recrank the Handle | Sales activities must spearhead your growth.
You need to continually find, win and keep new customers |
Use Everyone’s Brains | Support your sales team. Make sure they have the training and the back up to outperform the competition. |
Treasure your Cash and Financing Growth | Meet customer expectations, get things right first time |
Review and Evaluate | Make sure that you are easy to do business with and that your quality products are backed up with first class service and support |
Delegate and Develop | Find out where customer’s have problems and then match your products and services to those problems |
Protect your Crown Jewels | Develop a unique selling proposition. Be genuinely different |
Use IT | Communicate the benefits and the payback customers will enjoy when they use your products. Provide hard evidence to support your claims |
Play by the rules | Cherish and develop your key account customers. Build excellent partnership type relationships with such customers. |
Sense of Urgency | YCDBSOYA |