How do you become a genuinely customer focused company? Try the following checklist.
| Define your Customer Road Map | Be clear on your route to market and how you will reach customers |
| Organised Chaos | Get out of the office and talk to customers. Don’t just rely on your sales team for feedback |
| Be Lean, Stay Lean | Observe customers and listen to customers.
See the world from their perspective |
| Recrank the Handle | Sales activities must spearhead your growth.
You need to continually find, win and keep new customers |
| Use Everyone’s Brains | Support your sales team. Make sure they have the training and the back up to outperform the competition. |
| Treasure your Cash and Financing Growth | Meet customer expectations, get things right first time |
| Review and Evaluate | Make sure that you are easy to do business with and that your quality products are backed up with first class service and support |
| Delegate and Develop | Find out where customer’s have problems and then match your products and services to those problems |
| Protect your Crown Jewels | Develop a unique selling proposition. Be genuinely different |
| Use IT | Communicate the benefits and the payback customers will enjoy when they use your products. Provide hard evidence to support your claims |
| Play by the rules | Cherish and develop your key account customers. Build excellent partnership type relationships with such customers. |
| Sense of Urgency | YCDBSOYA |
