Everyone will have their own personal view of what success means. But whether it’s being a successful entrepreneur, becoming a professor, running a successful charity, or doing something else entirely, the chances are that you’ll have an audience that you need to impress. These are the people who will have a crucial influence over whether you make it or not. The more you can get their attention in the right way, the greater the chances are that they’ll deliver the response you’re looking for to make you successful.
The key here is not only to make effective connections, but also to do this appropriately. By combining strong communication with the right delivery method, you will maximise engagement, which is the kind of connection you’re looking for, as it shows your audience that you have taken the time to find out about them and their desires, and how to reach them to the best effect.
There are key factors that determine how effectively you engage with people. This chapter will guide you through these important areas to help you communicate with your audience in the way that will gain the best response, and take you closer to your vision.
KNOWLEDGE makes a god of me.