Define your customer road map

Introducing a structured approach to winning business is vital.  Every business will have a road map that takes them to their customer destination.


♦ Market Research » Market Segments » Finding Decision Makers » Database Development

» Marketing Tools » Generating Leads » Qualification of Leads » Sales Meetings

» Proposals & Quotations » Presentations » Negotiation » Win Orders » More & keep …

Ask the question – what is my road map?  Don’t use marketing as an excuse not to sell!  Sometimes it is easier to write a piece for the website than knock on a door or ask for an order – focus on the must haves and not the nice to haves and you will rapidly experience more effective return on your time and energy.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s