Get Noticed – The memorable principle

The memorable principle states that we remember the things that are outstandingly different. For example, if you go to Paris you remember the Eiffel Tower. How can you apply this in a world that is increasingly competitive? Some thoughts: Doing something or giving something that was not expected leaves a big impression Going the extra … Continue reading Get Noticed – The memorable principle

Avoid the rot! A changing landscape

Markets are changing fast and we must be abreast of what’s going on out there: Be aware of some of the strategic changes that will present major opportunities for you and your business. Watch out Competitive pressure resulting from globalisation is making business harder - customers want “more for less”. Competing with China and the … Continue reading Avoid the rot! A changing landscape